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Smart Review Stand

Google review cards for gyms and fitness studios.

Members come back several times a week, so you have many chances to ask. A card at reception makes each of them a ten-second job.

Why the review does not get written.

A gym's happiest members are its regulars, and regulars walk straight past reception. People comparing gyms read reviews for the things a tour does not show: how busy it gets, how clean it is, what the coaches are like.

Where the card goes.

At reception
Beside the check-in point, where every member passes on the way in and out.
At the studio door
For class-based studios, a card by the door catches people as they leave a session.
At the cafe or smoothie bar
If you have one, it is the place where members stop and stand still.

When to ask.

  • After a class, while people are still pleased with themselves.
  • When a member reaches a milestone and tells a coach about it.
  • When a member renews or upgrades.

Worth knowing.

  • Free sessions, merchandise and prize draws for reviews are rewards, and Google's policy forbids them.
  • Ask members across the board, not only the ones a coach knows will be glowing.
  • A member who picks a low rating is offered a private note first, which is a useful early warning on equipment, cleanliness or crowding. The Google link stays on the page.

Questions from gyms and fitness studios.

Read next.

Other businesses: Restaurants, Cafes and coffee shops, Salons and barbers, Dental practices, Auto repair shops, Retail shops, Home services.

Put a card on the counter this week.

Setup takes about ten minutes. Cards arrive already linked to your account.